Size 8 is great. These ads are not.



Ever since I started seeing ads with supposed “plus size” models, people have had to stop me from literally ripping apart the pages. Or tell me to lower my voice when yelling at the TV. Or suggest I tone down my language when sending emails to the companies in question. This article, using the example of the Dove ad campaign, questions if it’s any better for our mental health to show a heavier model instead of a skinny one. Unfortunately, according to a study, it is still problematic.

Here is the obvious problem, which most of the comments agreed on: these models are not “plus size.” Maybe in the cut throat fashion industry, maybe in the world of this ad. You know it and I know it. The advertisers are too afraid to show a REAL “plus size“ woman, because that would be too shocking and taboo for the public. Even though there are so many fat woman in the country. It would however give them attention. God forbid they show cellulite and a big BELLY or ass, which the models in this Dove ad don’t even have! PLUS, those woman may not even be real. They could be computer-generated for all we know. Another consensus in the comments is that ALL sizes should be represented. Yes yes yes of course. Better yet, don’t show any models at all. Show the damn product. Oh but look how confident and happy these women look! They are happy cause they are getting paid. If a model--whether size 2 or size 8--makes a girl feel bad about themselves, that girl needs to work on viewing this negative influence indifferently and find a significant other that feels the same. -- weigh cool